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The Vital Role Colour Plays in Your Photoshoot

When planning your photoshoot, there are a few things to think about...

Whether you're coming into the studio for a family portrait or a makeover session, deciding what to wear, which props to bring (and yes, your dog is always a good idea) is important.

However, there's a secret component to planning a photoshoot that people tend to overlook, and that's colour. Understanding the power of colour can help make your images pop and effectively convey the story you're trying to tell through your photoshoot.

In this blog, we will breakdown how to incorporate colours into your photoshoot and the benefits they bring.

1. Storytelling and Emotion

Emotions are what make us human and colour plays a significant part in how we perceive them, whether we're aware of it or not. In your photoshoot, you can use colour to your advantage to help create a particular mood. How you incorporate colour can be done in various ways. From backdrops, lighting, outfits and props; you can get as creative as you like!

Warm tones (like oranges, yellows and reds) can evoke feelings of warmth, energy, and excitement to your images. Using these colours can create an upbeat and vibrant mood for your photoshoot...

Cool tones (like blues, greens, and purples) can evoke a feeling of calmness and relaxation. These colours can bring a soothing, peaceful, or even reflective mood for your photoshoot...

Darker or neutral tones (like black, grey and white) serve as balancing elements in photography. Whether used alone or in contrast with the warmer and cooler tones, they can evoke feelings of mystery, simplicity and elegance without overwhelming the image...

2. Contrasting Colours For Memorable Impact

Now we have a better understanding on how colour can conjure up particular emotions, combining differing tones can create high-contrast colour combos that make your images pop!

These are known as complementary colours. When using these colours together (as shown in the graph on the right), it's a case of opposites attracting, which can add a dynamic and visually appealing edge to your photoshoot.

A couple of examples of how complementary colours have been used in our studio...

3. Guiding The Viewers Eye And Drawing Attention

Last but not least, let's talk about how colours can work as guiding markers in your phot